Chevrolet, though technically an American brand, does have quite a bit of a global presence. Case in point a new agreement between Chevrolet and the popular Manchester United football club (that's soccer, to us) stating that Chevrolet will debut its logo on the club's 2014-2015 season shirts.
And, in order to engage fans, Chevrolet is also setting out a call to action to its fans prompting them to get closer with a global "What Do You #PlayFor" campaign.
"Manchester United has more than 659 million supporters around the world, and we want them to know that we march side by side with them," says Tim Mahoney, chief marketing officer, Global Chevrolet. "We wanted to celebrate this new shirt with Manchester United supporters in an historic way because they deserve to be part of this important moment in club history."1
The following video shows the rich tradition of the Manchester United football club and how Chevrolet is now, a part:
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